“Savings sale—ends Monday!” In December, the busiest retail month of the year, competitive businesses try and lure shoppers into stores by offering sales that are hard to resist. One such ad popped up on my computer suggesting time is running out, and if I want to save I should act now. Part of our human nature is vulnerable to the power of suggestion, which is why advertising is such a vast industry. Companies spend billions of dollars each year, especially during the weeks before Christmas in an attempt to increase sales. Why? Advertising is successful.

God speaks to us through His Word. Not only during December but every day of every month of every year God sends an alert that the clock is ticking. Jesus Christ affords every person on earth the opportunity to receive His savings paid for by His blood on the cross. No need to hold out for anything else because it doesn’t get any better than this. His Plan is Perfect! When this world wears out, and it will, “in keeping with [God’s] promise we are looking forward to a new heaven and a new earth, the home of righteousness.” (Verse 13)

The advertising on my computer tells me the “sale ends this Monday.” God’s Word doesn’t give us a date when the time to act on His salvation Promise is no longer available. However, decay is obvious in all of the elements of this world. We see the evidence everywhere around, in and through us. As with all of God’s creation, “Mother Earth” will cease to exist; when it does, where do you want to be? God desires that no one should perish. Will you join me this Christmas in celebrating His Provision, and Greatest Gift, Jesus Christ?

Sherry Sharp